ExactRail

Model railroading is one of the most popular modeling hobbies throughout the world. ExactRail, founded in 2009, quickly caught the attention of hobbyists. Their highly accureate replication of life-like detail makes them a must have for enthusiasts.

My role has been to manage the branding and advertising efforts, which include numerous print publications, online ads, email campaigns, social media, and a redesign of ExactRail.com.